CBD Third Party Analysis (CoA) – What Is It? Why Does It Matter to Your Brand?

With the growing number of companies selling CBD products, it might appear like a great thing to the consumers to have variations while enjoying a price reduction. But it doesn’t sound great to the manufacturers.

As a cannabinoid based products manufacturer, you’re forced to make your product authentic and build a preference among consumers. CBD CoA third party analysis exists for this particular reason. By subjecting your products to a cannabinoid analysis along with the CBD terpene analysis, you assure your consumers that your CBD product is authentic.

WHAT IS COA THIRD PARTY?

A CBD Third Party Analysis (CoA) is a report generated by a third-party laboratory that tests the cannabinoid content of a CBD product. It also ensures that the product contains the amount of CBD advertised and is free of contaminants.

CBD CoA third party is an independent lab that tests CBD products for potency and purity. Basically, this helps to ensure that the product you’re selling is safe, high-end and also builds trust with your customers.

WHY NEED CBD TERPENE ANALYSIS?

Getting a cannabinoid analysis is not the end; you also need to carry out a CBD terpene analysis on your products to assure your consumers of the terpenes present. So, if you’re not already doing so, we recommend you do the terpene testing of your products.

Is it a legal requirement to have a CBD CoA Third Party?

While there is no legal requirement to have a CBD CoA third party certificate of analysis for CBD products, it is generally considered best practice to obtain one. Having a cannabinoid analysis to earn the CoA adds an extra layer of legitimacy and transparency to your brand. It shows customers that you are committed to quality and safety additionally you are willing to stand behind your product. CBD CoAs are typically valid for six months, after that the product should be retested.